This week I have had a few SEO experts ask us to load content for our clients and were a little annoyed when I said no to adding meta keywords as Google doesnt use them. No point in wasting a few hours on pointless work just to burn client money.
Unfortunately, the SEO people told the customer that I did not know what I was talking about which puts the customer in the horrible position of wondering who is giving them good advice and who should they listen too.
So rather than listen to me or the SEO guys, I want to resurrect some old posts from 2009 from Google where they explain that Google does not use Keywords Meta tag within its ranking algorithm, and it hasnt done so for quite some time.
Here is the definitive answer from Matt Cutts from Google:
Google does not use the keywords meta tag in our web search
Here is Matt Cutts from Google giving a good explanation on Google’s use of, or rather non-use of, meta keywords. You can view Matt’s full article right here.
So why do they not use them? In Google’s own words ….
About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
I hope that clears it up for everyone.